By Lauraann Wood (September 10, 2021, 6:35 p.m. EDT) – Tech firm Brainshark Inc. has been hit by proposed federal-class claims that the company is using artificial intelligence to analyze facial biometric data of sales employees and rating their sales presentation videos in violation of the biometric privacy rights of Illinois users.
Complainant Lori Wilk claimed Thursday that Brainshark’s technology, used by more than 1,000 companies around the world, violates biometric privacy law by analyzing facial geometry in uploaded sales presentations to analyze and score facial expressions and emotions of the presenter without first obtaining informed consent from Illinois users. .
Brainshark’s AI “streamlines the process for business managers to train and coach workers” with its …
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