Biometrics is changing the retail landscape

The retail experience has undergone profound changes over the past decade. As consumers became more comfortable shopping online, they began to set the bar higher for in-store purchases, demanding the same levels of convenience and confidence.

The pandemic has only accelerated these trends. Today, forward-thinking retailers are reinventing the customer experience journey, looking for new ways to boost loyalty, reduce friction and increase revenue.

In this landscape, biometrics has become a transformative solution for applications ranging from customer retention to loss prevention. Their power is deceptively simple: by giving retailers the ability to quickly, securely and seamlessly identify customers, biometric technologies make it easier to tailor the shopping experience to individual needs and preferences. .

This eBook from HID Global will explore biometric technology – and how retailers can leverage it to improve the customer journey without compromising trust and security.

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Article topics

biometric identification | biometrics | Global HID | payments | retail biometrics | white paper

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