Biometric ticketing reaches NFL, rolled out in new football stadium

The Columbus Crew of Major League Soccer of North America deployed a converged wired and wireless network from the Hewlett Packard Enterprise Aruba branch to their new home, Lower.com Field, to power automated stadium systems, including opt-in ticketing based on facial biometrics.

The network will also support Evolv Express security filtering and ubiquitous WiFi.

“One of the first things we really focused on was providing a great connectivity experience, not just in the seats, but all over the stadium,” said Brandon Covert, vice president of information technology for Haslam Sports Group. “At the gates, when there are 12,000 people waiting to enter and trying to collect their tickets, or when they walk through the halls at half-time among 20,000 people, it’s a very difficult environment. for concert halls. This is one of the main reasons we have pushed very hard towards a very robust Aruba infrastructure. “

Fans using the biometric ticket office register their biometric selfies from their ticket account, then use a Wicket kiosk connected to the Aruba network to perform facial verification in a paperless, contactless process first deployed at Historic Crew Stadium, where the team played before 2021.

“The beauty of facial recognition is that fans can redeem all of their tickets at a glance instead of scanning each ticket separately, it creates a much smoother process,” adds Covert. “The fan walks up and takes about a second to look at the Wicket booth and his admitted group can walk through the doors. This technology has reduced the time required to enter the stadium by more than 50%. When it comes to channeling thousands of fans into the stadium at the same time, this is a huge time saver. “

Browns 3rd in AFC, first in facial biometrics

Just off Interstate 71, the Cleveland Browns have launched an express access line to provide faster entry to games with facial biometrics, which a Wicket rep revealed to Biometric Update in an email also uses. its technology.

Local outlet WKYC reports that the Browns are the first National Football League team to adopt biometric ticketing technology.

Fans registering for the service with selfie biometrics and ticket scans can perform facial verification on iPads at FirstEnergy stadium entrances, or choose to wait in the regular line for manual ticket verifications.

Wicket is also providing its technology to a Major League Baseball team.

Articles topics

access control | biometric ticketing | biometrics | contactless | facial recognition | Hewlett Packard Business | identity verification | Counter

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